Jack the Cat
Why do millions fight to find a cat lost by baggage handlers in USA yet do nothing for kids in Africa?
I’M very curious about the issue of Jack the cat, who went missing before a flight from New York to California in August, sparking a severe social network backlash against American Airlines.
The cat had been checked in as cargo but at some point he got out, and owner Karen Pascoe was told that the cat had been lost in the baggage claim area. At first the airline was rather nonchalant about poor old Jack. But when Karen’s sister posted a plea on Facebook, the story went viral.
The airline subsequently launched a frantic hunt and pulled out all stops in a bid to avoid a massive PR disaster as thousands upon thousands of people joined the Facebook site in support and protest, and became Jack followers on Twitter. There were reports of a cat detective being sent by the airline to find the feline, and of people voluntarily going to JFK to search.
In these days of armchair activism, where one person can literally bring down a company, AA spared no expense in its renewed efforts, flying Karen Pascoe to New York and attending to her every whim as she and other stalwarts searched for the cat. There were daily briefings to review progress and generate ideas for locating Jack, with representatives from the Port Authority of New York in attendance. Extensive CCTV footage was viewed.
Being an animal lover, it’s of no surprise to me that I was horrified that the airline had lost Jack. But I keep being haunted by the question: Why did I react this way when stories of what’s going on in Africa stir feelings, but not the same outrage? Why will people act to bring down an airline over a lost cat and yet won’t bring down a government or two over children crawling through the sand in search of food and water?
Perhaps it’s an empathy issue. Africa is too far away from our own day-to-day reality, whereas anyone can empathise with the loss of a pet. Or maybe we can
be stirred by the plight of one child
with a name and a story, but the idea of starving millions is so beyond our comprehension, we shut down? Perhaps the empathic mind only has the capacity for compassion if it can comprehend the scale of the tragedy?
At any rate, the Jack story has reminded me that human catastrophes deserve the same outrage and action — even if it’s as simple as donating $50 to a worthy charity. I just sent money to this one: www.savethechildren.org.au.
I am wondering whether other people have an inability to connect with humanitarian crises yet would rally passionately to save a condemned pet or a beautiful old tree in their street that was about to be hacked down.
Share your ideas and thoughts about this story on my blog.

I’ve only just discovered your blog Ruth so I’m doing some catch up on articles that catch in my throat. And I do mean ‘catch in my throat’. It does make me cry when I hear about some of the things people in Africa or any under-privileged country suffers. Eating food covered in nuclear waste, having to watch children starve to death or die of Aids. It’s all tragic. But I think the reason so many people just don’t DO anything is for a number of reasons.
There are so many different charities for so many different things -give us a dollar a day for little Sanhibe- or -Look at this dying African boy … Give us money so we can build him a well-. It becomes tiring. And in our society of scam artists, whether it be Indians calling at dinner time claiming to be calling about your Windows Computer, or a Nigerian Woman wanting to leave you her millions. there comes some paranoia, of, are they scamming me? Why can’t I SEE where my money is going? Why should I give you my details?
Because, and we’ve all suffered it. As soon as you give your details ot a charity. You get calls. Constantly, they come to your door, interrupt your dinner, try and swindle more money out of you.
I know, while I’m not dying of aids or starving to death. In fact I’m far far from starving to death. I don’t have a dollar to spend. If I gave a dollar to any kind of charity. I wouldn’t make rent and I’d be homeless within a week. I’m positive I’m not the only person in this predicament.
It IS sad what goes on, and yes we DO get outraged by things like, missing cats at air lines. I personally think that’s because we CAN be outraged. Getting on Facebook doesn’t cost anything.
But being outraged by something happening so far away, with no means to physically BE there in that space. Not to go help BUILD that well, or nurse that baby to health. It just becomes irrelevant news that we’re being asked by strangers to funnel what little money we have left into.