I’M very curious about the issue of Jack the cat, who went missing before a flight from New York to California in August, sparking a severe social network backlash against American Airlines.
The cat had been checked in as cargo but at some point he got out, and owner Karen Pascoe was told that the cat had been lost in the baggage claim area. At first the airline was rather nonchalant about poor old Jack. But when Karen’s sister posted a plea on Facebook, the story went viral.
The airline subsequently launched a frantic hunt and pulled out all stops in a bid to avoid a massive PR disaster as thousands upon thousands of people joined the Facebook site in support and protest, and became Jack followers on Twitter. There were reports of a cat detective being sent by the airline to find the feline, and of people voluntarily going to JFK to search. Continue Reading →