A NEW phenomenon has struck the world. We’re going through what I’ve decided to call a GIC — a Global Irrelevance Crisis — and therapists I’ve interviewed agree.

The GIC is the new 1970s identity crisis; or the midlife crisis of the 80s. Most people I talk to are experiencing a sense that they are irrelevant — that they are invisible, unseen and forgotten. In the old identity crisis, people lay about in encounter groups sobbing because they didn’t know who they were. In the 2010s we know who and what we are. We just suspect it isn’t relevant. Or if it is, it won’t be for long in this ever-changing world where standing still is going backwards.

Having been a social observer for decades, I can say that while people have always felt unsung it’s never been this bad. Technological advances are making many feel things are whizzing by too fast for them to make a mark. We’re all replaceable. A brilliant web designer I know who works at $150 an hour is now competing for work with 18-year-olds in India who charge $20 an hour. “Cheaper, net savvier, younger!” is the catchcry and people fear for their jobs, or products. Even retailers and book publishers have become irrelevant in the cyber world, where convenience is king. (more…)